What is meant by selective retention?

Selective retention, in relating to the mind, is the process whereby people more accurately remember messages that are closer to their interests, values and beliefs, than those that are in contrast with their values and beliefs, selecting what to keep in the memory, narrowing the information flow.Click to see full answer. Correspondingly, what is the best definition of selective retention?The theory was based on the fact that some people had greater access to media than others, which does not apply today. What is the best definition of selective retention? People best remember messages that are consistent with their preexisting beliefs.Subsequently, question is, what is selective comprehension in marketing? Selective attention consumers select which promotional messages they will pay attention to. Selective comprehension consumer interpret messages in line with their beliefs, attitudes, motives and experiences. Selective retention consumers remember messages that are more meaningful or important to them. Also, what is selective recall? Role of selective recall in the overprediction of fear. The selective recall model states that this bias arises because memories of highly fearful experiences are more easily retrieved than memories of nonfearful experiences.What is selective attention in psychology?Selective attention is the process of focusing on a particular object in the environment for a certain period of time. Attention is a limited resource, so selective attention allows us to tune out unimportant details and focus on what matters.

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